We are a small family business on a mission to reduce waste generated and chemicals used in our homes.

This subject is close to many hearts but you, like most, are most likely juggling priorities & demands on your time and household budget?

You want to make healthy good choices for yourself, your family and the environment when it comes to purchasing essential stuff for the home and disposing of waste generated by your household.

It can feel too big a task to even get started on an Eco-lifestyle journey or making your home a zero-waste, plastic free home.

Believe me, you can do this! It is not easy but make a start today.

Read on to find out how step by little step, day by day and choice buy choice you can make a difference.

Who are we

Hey, I am Dawn, and I am the founder of ekohstore. I live and work on beautiful Waiheke Island with my husband Richard, two teenage kids, and the family dog April.

We are passionate about living a happy, healthy lifestyle and looking after our environment for generations to come. Most mornings before starting work, you will find me with April out and about for a sunrise walk.

I'm a firm believer that every choice we make counts. This includes what we choose to eat, shops and brands we decide to buy from, how we dispose of our waste, the body products we apply, and the cleaning stuff we choose to use in our homes.

The world does not need more cleaning products; we need better solutions and options to solve our current issues with the waste and chemicals generated from household products. We believe the problem is we must  work on changing our production and shopping habits!


At EKOH we set an objective to solve this challenge. We have three main goals:

  1. to provide trusted shopping and cleaning products that save you time  and positively contribute to our community and environment
  2. to offer online shopping and subscriptions that changes our habits (step by step) of anyone shopping for home & body essential products
  3. to innovate and sell Eco-friendly alternatives that don't cost the earth

We want better cleaning products for us, our families, pets, businesses, and the earth. We want an end of life plan for every product to reduce waste going to landfill. We want a natural alternatives that really work!


So late in 2020, we set out to create a solution to this challenge. We found some significant underlying issues for all of us when buying cleaning essentials that impact our health, wallet, and environment.


In every step of setting up our business, we have considered the challenge of balancing quality, sustainability, function, design and cost.


Let's break it down:

  • We want to work with our favourite local, trusted and regional connections, made over more than 30 years.
  • We want to motivate positive changes, enabling everyone to make better informed and cost-effective choices when buying cleaning stuff to use.
  • We know this is a journey of continuous improvement. It starts with influencing how products are made, sourced, packaged & distributed so that everyone can have easy access to safe home and body cleaning products.


We are a proud local New Zealand family business with a meaningful purpose.


We value our relationships with our designers, manufacturers, retail partners, community and customers.

As a family and business, we believe it is essential to give back and support to our community and our region.

We do this by donating and supporting Friends of the Koala and Tree That Count from the sales we make when you buy  HealthyClean and EKOH products.

Having fun, a good laugh and our overall well-being are influenced by our ethics and values as a small business based on Waiheke Island :

  • Be Kind to people, animals, birds & bees too!
  • 100% Vegan and Cruelty-Free is the first choice always
  • The 5 R's: Reuse, Refill, Repurpose & Recycle or Re-gift
  • Be authentic
  • Make a difference, one day at a time
  • Always consider your options & make choices that tread softly on the earth

Our single most important value is " Be kind - Happiness follows."

Our history & story so far

In 2011 we took on the challenge of converting our Macadamia Farm in Byron Bay hinterland to certified Organic status. Five years of hard labour, love, and learning.

One of our many projects we took on, was the manufacturing of Organic Macadamia milk. Excellent hygiene and a spotless kitchen workspace were paramount to Nut Tree Farm Maca Milk’s success. It was then we discovered SimplyClean. Nothing worked as well as SimplyClean and it was food and family safe too.

We were sold!

It ticked all the boxes, no nasties, made locally, eco-friendly, vegan friendly, and it worked!

Fast forward to late 2020. Like many, we reset our personal goals. The idea of offering customers locally and beyond a curated range of essential natural cleaning products and a repeating service, empowering sustainable living and solving the challenges, began to take shape.

These products bring a little joy to everyday tasks. Our, every kind of happy, EKOH!

My first call was to Huw and Becky, founders of SimplyClean, now ten years older and selling successfully in more than 850 stores across Aussie, with the products trusted by 1000’s of happy customers. From this call, the HealthyClean brand was born!

Huw and Becky

The roller skates were now firmly strapped to our feet, there was (still is) a happy excited buzz as we put in place the plans and took action to go live with our EKOH store in the first half of 2021.Our online store opened on 15 June 21.

Now lets clear up our name.How do you say it?

So how do you pronounce EKOH. You say it as an echo, not as you would eco. A registered trademark and acronym for every kind of happy EKOH.

Our beautiful home,Waiheke Island, New Zealand.